Video and Digital Content Specialist

Vancouver Community College

Pclass #

Job Summary
About you
You’re passionate about telling engaging stories on social platforms. You know how to use sound and music to elevate your visual content. Speaking with people and getting them to open up for the camera comes second nature to you. You’ve covered a few chaotic events and it doesn’t faze you to shoot on a smartphone when it’s handier than a DSLR. You’re good with details, checklists, improvisation, and diplomacy. And it doesn’t bother you to wear a marketing hat every now and then.
About us
At Vancouver Community College, we continue to be known for innovative, hands-on learning. We’ve been helping students find productive careers for almost 60 years. But we’re not content with the status quo. We’re preparing for a major revitalization of our brand and our campuses. This means it’s more important than ever for us to get our story out into the community. Our marketing and communications team takes pride in our proactive role in these strategic initiatives.
What we’ll accomplish together
As the primary digital content specialist, you’ll help us create social media content by covering our many internal and external events. We’ll work together on a content calendar, channel curation strategy, and analytics. You’ll help us create our social video style by applying your skills in editing and video graphics. Your skill will complement the daily work of our social media coordinator. It’s a team effort here, so on any given week, you might also be working on projects with the marketing officers, communications team, graphic designers, and even the web team. It’s our goal to encourage your creativity and initiative.

The Video and Digital Content Specialist reports to the Manager, Digital Strategy in Marketing & Communications and works closely with project managers, strategists, digital and design team members, and marketing and communications professionals, and works with all areas of the college.

The Video and Digital Content Specialist is responsible for planning, creating, editing, and publishing videos, photos, and other digital content in support of the college’s brand and strategic priorities. The position is also responsible for managing, storing, organizing, and cataloguing produced photos and videos using digital asset management tools. The Video and Digital Content Specialist must have a strong a background in producing, editing, and post-processing videos and photos, as well as excellent interpersonal and verbal and written communication skills.

Job Duties/Responsibilities
  • Produces and supports the publication of timely and engaging video content for the college’s digital and social media channels, including Twitter, Facebook, Instagram, LinkedIn, YouTube, TikTok, Flickr, digital signage, and websites.
  • Plans, produces, and edits videos and photos for the college’s digital channels including major events, announcements, success stories, student and staff interviews, marketing and recruitment, instructional videos, live streams, and B-roll.
  • Arranges video and photo shoots including securing and staging locations and establishing schedules with participants.
  • Monitors and reviews analytics to evaluate digital content performance and utilizes metrics to optimize user engagement.
  • Manages, store, organizes, and catalogues department’s digital assets using digital asset management tools.
  • Collaborates with Art Director to ensure all materials produced meet the college’s brand guidelines.
  • Collaborates with Social Media Coordinator and content team to grow and expand the college’s social media channels.
  • Manages and curates content for the college’s YouTube channel including editing video snippets into cohesive stories.
  • Keeps up to date with video and digital content trends and continually evaluates existing and emerging technologies.
  • Supports external agencies responsible for larger, complex video and photo production projects by providing supplementary photos and videos for projects.
  • Performs other related duties as required.

Education and Experience
  • Completion of a 3-year diploma in video and digital media production or a related field.
  • Minimum of four (4) or more years’ related experience in videography, photography, production, and post-processing and post-production.
  • Experience producing short engaging video clips for timely use on social media.
  • An equivalent combination of education, training, and experience may be considered.

Skills and Abilities
  • Advanced skills and experience with Adobe Creative Cloud including Premiere Pro, Photoshop, Illustrator, Lightroom, and After Effects.
  • Strong knowledge of videography, photography, and post-processing and production; knowledge of motion graphics and animation techniques; knowledge of creating animated GIFs for social media platforms.
  • Strong story-boarding skills.
  • Demonstrated experience with live/on-demand streaming technologies.
  • Experience with digital asset management tools.
  • Demonstrated experience publishing content on popular social media platforms.
  • Experience with analytics tools to assess performance of digital content.
  • Familiarity publishing content on websites and digital signage using content management software.
  • Knowledge of Web Content Accessibility Guidelines (WCAG) 2.1 standards for video and digital content (e.g., captions, transcriptions, colour contrasts.)
  • Knowledge of Search Engine Optimization for digital content.
  • Knowledge of audio editing.
  • Knowledge of B.C.’s copyright and trademark laws for digital assets.
  • Ability to organize and manage multiple priorities.
  • Strong attention to detail with the ability to work in a fast based environment with tight deadlines.
  • Ability to create and communicate key messages and compelling stories on digital platforms.
  • Ability to work well independently with minimal supervision, and as a member of a team.
  • Ability to occasionally work outside of regular hours during major events.
  • Valid Class 5 B.C. Driver’s License and access to the use of a motor vehicle is essential.

Salary Range – Prorated based on FTE
PAYGRADE 25: $2,095.57 to $2,458.55 bi-weekly.

Posting Detail Information

Employment Group
Support Staff (CUPE)

Type of Position

Employment Type
Full Time


Primary Location – This position may require you to work at all VCC locations.

Is this posting only for internal applicants?

Desired Start Date – May be subject to change

Position End Date – For Temporary Positions

Vacation Blackout Dates

Number of Hours per Week

Work Schedule – Hours may vary according to the needs of the Department
Monday – Friday, 8 a.m. – 4:15 p.m.

Eligible for Fortnight

Special Instructions to Applicant
Vancouver Community College is committed to maintaining a work force that represents the diverse community we serve and we encourage all qualified applicants.

Posting Open Date

Posting Close Date

Is this a pooled posting?

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