Staff Marketing Data Scientist

SoFi

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Who we’re:

Form a brighter monetary future with us.

Along with our members, we’re altering the way in which individuals take into consideration and work together with private finance.

We’re a next-generation fintech firm utilizing modern, mobile-first know-how to assist our hundreds of thousands of members attain their objectives. The business goes by way of an unprecedented transformation, and we’re on the forefront. We’re proud to return to work daily understanding that what we do has a direct affect on individuals’s lives, with our core values guiding us each step of the way in which. Be part of us to spend money on your self, your profession, and the monetary world.

The Position

The Advertising Knowledge Science group is trying so as to add a Workers Advertising Knowledge Scientist who will help advertising marketing campaign execution and assist form product concentrating on choices. The Workers Advertising Knowledge Scientist will work carefully with Advertising Managers, Advertising Expertise and exterior knowledge companies (e.g. Credit score Bureaus and shopper knowledge companies) to reinforce SoFi’s advertising platforms and cut back our time to market. You’ll (1) construct and replace viewers concentrating on capabilities, (2) construct and implement knowledge pipelines for junk mail and digital concentrating on campaigns and (3) extract, remodel, and cargo knowledge to facilitate particular advertising methods.

To achieve success on this position, you must have at the very least 6+ years of hands-on advertising analytics in addition to, marketing campaign administration and execution, ideally in monetary companies. You’ll leverage your direct advertising data to turn out to be a subject professional on Pre-screening/Pre-approval acquisition campaigns in addition to credit score bureau knowledge and our inner buyer efficiency and advertising datasets.  

 

What You’ll Do:

  • Develop and execute complete advertising plans and applications, each quick and lengthy vary, to help advertising acquisition and income goals
  • Lead improvement, implementation and steady enchancment of marketing campaign knowledge, methods and processes
  • Domesticate sturdy partnerships with Product Advertising, Channel Homeowners, Enterprise Items, Threat Administration, and Finance to establish enhancements to marketing campaign execution and outcomes in addition to make data-driven suggestions
  • Establish alternatives to enhance advertising effectivity reminiscent of marketing campaign course of enhancements
  • Analysis, analyze and monitor monetary and technological elements to establish advertising alternatives
  • Translate enterprise objectives into actionable ways and campaigns knowledgeable by knowledge that ship quick time period outcomes and construct foundational platform for long run development
  • Help companions with advert hoc evaluation requests that come up throughout regular course of  enterprise
  • Synthesize knowledge into succinct displays that affect senior administration resolution making
  • Deal with what’s greatest for the corporate – typically that requires being versatile, different instances it requires being steadfast. 

What you’ll want:

  • 6+ years of related work expertise in credit score advertising capability, with demonstrated expertise growing and analyzing direct advertising campaigns
  • Bachelor’s diploma required (Masters most well-liked) in Pc Science, Math, Physics, Engineering or quantitative discipline. 
  • Expertise with utilizing Airflow to construct Knowledge Pipelines in Snowflake
  • Knowledge Engineering publicity in a advertising surroundings
  • Robust data of databases and associated languages/instruments reminiscent of SQL, NoSQL, Hive, and so forth
  • Robust programming abilities in Python and R 
  • Observe document of delivering affect. Can each develop but in addition assist implement options to bold issues
  • Mental curiosity and aptitude to select up new technical abilities 
  • Potential to provoke and drive tasks to completion with minimal steerage 
  • Potential to work ambiguity and have sturdy downside fixing abilities
  • Potential to work in a dynamic, cross-functional surroundings, with sturdy consideration to element
  • Robust relationship-building and collaborative abilities

Good to Have:

  • Data of statistical modeling or machine studying is most well-liked however not a requirement
  • In depth data of pre-screen pushed advertising campaigns
  • Proficiency in Tableau
  • Efficient communication abilities and skill to elucidate advanced methods and processes in easy phrases
  • Expertise with experimentation and speculation testing
  • Excessive EQ with capacity to affect outcomes and talk technical content material to common audiences

Compensation and Advantages
The bottom pay vary for this position is listed beneath. Remaining base pay provide might be decided based mostly on particular person elements such because the candidate’s expertise, abilities, and site. 
 
To view all of our complete and aggressive advantages, go to our Benefits at SoFi web page!

SoFi offers equal employment alternatives (EEO) to all staff and candidates for employment with out regard to race, coloration, faith (together with non secular costume and grooming practices), intercourse (together with being pregnant, childbirth and associated medical situations, breastfeeding, and situations associated to breastfeeding), gender, gender id, gender expression, nationwide origin, ancestry, age (40 or over), bodily or medical incapacity, medical situation, marital standing, registered home companion standing, sexual orientation, genetic info, navy and/or veteran standing, or every other foundation prohibited by relevant state or federal regulation.
The Firm hires the most effective certified candidate for the job, with out regard to protected traits.
Pursuant to the San Francisco Honest Likelihood Ordinance, we are going to contemplate for employment certified candidates with arrest and conviction information.
New York applicants: Notice of Employee Rights
SoFi is dedicated to embracing range. As a part of this dedication, SoFi presents cheap lodging to candidates with bodily or psychological disabilities. Should you want lodging to take part within the job software or interview course of, please let your recruiter know or electronic mail [email protected].
Attributable to insurance coverage protection points, we’re unable to accommodate distant work from Hawaii or Alaska at the moment.

Inside Staff
In case you are a present worker, don’t apply right here – please navigate to our Inside Job Board in Greenhouse to use to our open roles.

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