Social Media Coordinator

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Reports To: Manager, Communications

Mission : To create an environment that inspires a passion for student success

Desired Results of the Position:
A student body connected to its Board of Directors and one that understands and values the role of the Algonquin Students’ Association (SA)

Students have intimate knowledge of services available to them via the SA

Nature and Scope

The Social Media Coordinator is responsible for maintaining all social media platforms for the SA. Reporting to the Manager, Communications, the Social Media Coordinator is responsible for representing the Students’ Association online through social media. The incumbent will be accountable for creating and implementing an annual social media strategy and ensuring that it remains consistent and relevant to current students. The primary function is to establish a line of communication between the Algonquin Students’ Association and its membership and stakeholders.

Job Duties

Develop and execute an ambitious social media strategy for multiple channels on all campuses

Create an online presence to generate awareness, build engagement, promote growth and enhance the community experience across campuses

Generate posts and promote daily content to engage diverse audiences

Respond to all direct messages promptly with high standards for accuracy, responsiveness, integrity and discretion

Maintain social media content calendar and social media contact list

Attend SA and Algonquin College events to collect social media content

Social media content collection, creation, and management

Collaborate with stakeholders to formulate an annual plan with clear objectives and a defined strategy that: o Creates an online presence to generate awareness and build engagement across all campuses o Protects and elevates the SA’s image and reputation and contributes to fulfilling objectives o Ensures that all information is timely, accurate, and relevant

Proactively monitor a variety of topics in the media and ensure relevant issues are communicated

Protect the SA brand by ensuring all social media content meets a fun but professional standard and must immediately inform the manager of questionable content

Elevate the Board of Directors by increasing their online presence

Conceptualize, create, and edit visual brand content, including photos and short-form videos

Focus on identifying and leveraging new trends in a constantly evolving media landscape

Foster positive digital interactions to create a helpful, reliable, safe space online for students

Incorporate inclusive design through equal representation and inclusive language

Improve accessibility through video captions, plain language, camel case in links and hashtags, and embracing feedback

Proactively identify gaps in communication and research and propose solutions/improvements to better support students

Manage and periodically update social media logins and passwords

Ensure that the SA messaging is consistent across all social media platforms and in line with brand standards

Assist with the development and execution of communications ideas to achieve the goals of internal projects

Work collaboratively with teams across the SA and Algonquin College to create and execute social media plans

Create traffic and brand awareness across all SA social media platforms

Assist in planning promotional, marketing, and awareness campaigns for the SA services, events, and departments

Monitor and track social media analytics and metrics

Purchase social media advertising as required

Generate and update QR codes

General duties as assigned

Core Competencies

Project Management

Planning and Organizing

Adaptability / Flexibility

Leadership and Teamwork

Problem Solving

Customer Focus

Creative and Innovative Thinking

Desired Skills and Qualifications

Diploma in social media, digital marketing, advertising, communications or equivalent

Three years of direct work experience in a social media role

Excellent knowledge of Instagram, Tik Tok, Facebook, Twitter, and LinkedIn

Experience with social media management tools such as Hootsuite and Linktree

Capability to handle a fast-paced environment with many disruptions

Ability to build and sustain relationships

A positive attitude and ability to work both individually and in a team environment

Willing to work flexible hours, including occasional weekends and evenings

Familiarity with graphic design concepts

Established social media photography and videography skills

Demonstrated knowledge in writing engagingly for public and student audience

Qualified to respond to social media interactions quickly and with sound judgement

Experience in writing, editing, and content curation

Capacity to liaise with graphic designers and marketers in other departments to flag issues, provide feedback, and offer social media best practices, training and guidance

Ability to work in a fast-paced, deadline-driven environment

Practical verbal and written (including editing) communication skills

Knowledge of marketing and public engagement strategies

Strong sense of visual design


This position is part of CUPE Local 5154 – pay Level 4 ($29.62-$32.82 per hour)

This position is a full-time position of 35 hours a week (work week will be flexible with some weeks being more hours and some less hours, and workdays may change from week to week)

The Algonquin Students’ Association offers a comprehensive benefits package to its employees

Algonquin Students’ Association values diversity and is an equal opportunity employer. We offer an inclusive work environment and encourage applications from all qualified individuals. Workplace accommodations are available.

While we thank all those who apply, only those to be interviewed will be contacted. If interested please submit one PDF containing your cover letter, resume, minimum of three professional references to:

Wayne Boucher Senior Manager HR and Organizational Development

Algonquin Students’ Association

1385 Woodroffe Avenue

Ottawa, ON K2G 1V8

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