Social Media Coordinator

Carleton University

Duties and Responsibilities:
Reporting to the Manager, Digital Communications, the Social Media Coordinator is responsible for the ongoing maintenance and enhancement of Carleton University social media platforms through the creation of original interactive social media focused content, primarily by way of compelling writing, interactive multimedia (video and audio), and strategic content planning. Ensuring the department of University Communications has current and captivating content for web social presence through the creative curation, adaptation, and creation of social posts which include videos, photos, polls, profile highlights, as well as University promotional materials, including curating digital viewbooks, podcasts, magazines, and other recruitment and retention material. To do this effectively, the Social Media Coordinator must have a thorough understanding of the University’s Reputation Enhancement Project, its unique character and objectives and also comprehension of the University’s wider identity and priorities. In conjunction with the Department of University Communications Digital Communication team, the incumbent will support reporting and analytics for social media platforms related to the growth and sustainability our flagship social media accounts. When requested, the Social Media Coordinator will liaise with, and offer social media best practices, training and guidance to members of university communication network related to promoting content on the primary social media accounts (LinkedIn, Twitter, Instagram, TikTok, Facebook, etc.).

Qualifications:The incumbent must possess the following qualifications:

  • Experience in creating, writing, editing and producing social media and communications

material is required to support communication team activities.

  • Specific experience in developing content, monitoring and analyzing effectiveness of

web-based communication platforms and social media sites such as Facebook, Twitter,

LinkedIn and Instagram is required.

  • Must have a commitment to innovation and adoption of new technologies and

applications that will enhance the online experience aligning with Carleton’s strategic


  • Superior planning skills; understands critical paths, sets priorities and meets timelines.
  • Ability to coordinate multiple projects simultaneously.
  • Superior organizational skills.
  • Excellent interpersonal and communication skills.
  • Strong professionalism, tact and diplomacy.
  • Strong client service ethic and high expectation for quality.
  • Strong problem-solving skills.
  • Creative thinker.
  • Self-motivated.
  • Effective working in a team and independently.

Education and Experience:The above is normally acquired through the completion of:

  • Completion of a three-year college program in a related discipline in marketing, business, interactive multimedia development, social media, public relations, or communications – or requisite experience
  • A minimum of five years of related work experience in marketing, public relations, communications, journalism, or social media content creation/management is required.

HR Note:
Carleton University and CUPE 2424 re currently completing a joint job evaluation and pay equity project. The University and the Union are working together to describe the skills, effort, responsibilities and working conditions associated with every CUPE 2424 job, including this one. As a result, the job description that is currently associated with this posting (for recruitment purposes) may be revised to reflect the actual duties captured in the new job descriptions. By applying for this job, you are acknowledging that the actual duties associated with this job may differ somewhat from those identified in the job posting and that you will agree to perform the duties of this job as determined through the joint job evaluation process. Equivalencies will be considered. Applicants are encouraged to provide information which may demonstrate equivalent qualifications. Please note that applicants may be required to complete an employment test as part of the selection process for this position. Those applicants that are selected for an interview will be requested to contact the Human Resource Advisor assigned to this competition as soon as possible to discuss any accommodation requirements. Arrangements will be made to accommodate your request in a timely manner. Carleton University is strongly committed to fostering diversity within its community as a source of excellence, cultural enrichment, and social strength. We welcome those who would contribute to the further diversification of our University including, but not limited to women; visible minorities; First Nations, Inuit and Métis peoples; persons with disabilities; and persons of any sexual orientation or gender identity and expressions.

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