Senior Media Planner (Starcom) in Toronto, Canada

Company Description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well recognized agency with credentials:

• Great Places to Work certified two years in a row

• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

The Senior Planner is an important member of a broader Strategy team, which pursues and activates against meaningful insights with the goal of driving measurable results. The Senior planner’s key skills-set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.

Responsibilities

• Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs

• Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget

• Develop understanding of client’s business and competitive landscape

• Assist in developing budget allocations across media resulting in strategic and effective media plans

• Present plans to the client brand group, with assistance where necessary of more senior media team

• Clearly communicate media objectives, strategies and executional guidelines to execution teams

• Work closely with agency partners

• Maintain strong relationships with media suppliers and stay abreast of market conditions

• Campaign maintenance ensuring quality control and adherence to overall media plan objectives.

• Develop campaign performance documents, including online campaigns

• Utilization and knowledge of syndicated media, research, and other data resources

• Take an active role in client education of the evolution of the media landscape

• Active participation in internal and external status meetings

• Develop/assist with development of POVS

• Active participant in the overall financial process – responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline

Qualifications

• Bachelor’s degree; degree or concentration in advertising, marketing, business administration, and communications preferred

• 3+ years in Media

• Challenges traditional boundaries and demonstrates consistent creative approaches to business problems

• Detail-oriented and able to produce accurate work product

• A keen sense of curiosity

• Strong written and verbal communication and presentation skills

• Demonstrated experience in negotiating

• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure

• Demonstrates critical thinking and problem solving abilities

• Strong analytical abilities & proficiency in math

• Ability to effectively utilize media research and reporting resources

• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.