Senior Director

University of British Columbia

Staff – Non Union

Job Category

Job Profile
AAPS Salaried – Student Management, Level F

Job Title
Senior Director

Senior Leadership International Student Initiative

Compensation Range
$10,274.08 – $16,052.83 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date
December 14, 2022

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Job Summary

UBC’s International Student Initiative (ISI) plays an integral role in the achievement of the University’s commitment to attract, engage and retain a diverse global community of outstanding students (UBC Strategic Plan – Shaping UBC’s next century ) by recruiting well-qualified international students from diverse backgrounds, countries, and school systems to meet faculties’ international undergraduate enrolment targets and goals on both of UBC’s campuses; and by developing and managing an international student financial assistance program to recruit and retain talented international undergraduate students, including high-achieving international students with financial need.

The Senior Director for the International Student Initiative provides strategic leadership and direction for the ISI’s system-wide mandate to meet the Faculties’ international enrolment targets and goals in undergraduate programs as well as in select other programs that have been identified as strategic initiatives for the University. The Senior Director drives the operational vision and implementation for the multi-modal recruitment and recruitment marketing strategies and tactics employed by the ISI teams to ensure they fulfill the ISI mandate and achieve the results on which faculty enrolments depend.

The Senior Director provides overall leadership to the ISI team across both the UBC Vancouver and Okanagan campuses, as well as the ISI’s basecamp recruiters stationed outside of Canada, to ensure coordination, coherence and consistency of effort to achieve enrolment targets. This role provides high-level oversight to all recruitment activities as well as oversight of the operational functions within ISI.

Organizational Status

The Senior Director reports to the Executive Director ISI at a strategic level, and provides strategic leadership and direction to the full ISI team to maximize synergies, ensure consistency of effort and overall effectiveness of all teams in fulfilling the ISI mandate.

The Senior Director cultivates collaborative working relationships with senior members of other UBC units whose activities need to dove‐tail with ISI efforts to effectively support the University’s international undergraduate enrolment targets, particularly with Associate Deans in the faculties on both campuses, the Associate Registrars and Directors in Enrolment Services, specifically around admissions, awards and on-campus programming, as well as senior administrators in other key units on both campuses.  

The Senior director also develops and maintains relationships with key external partners and organizations, including Canadian diplomatic missions abroad and committees or boards of international schools or guidance counselor organizations, and government and private sponsorship organizations in support of UBC’s long term strategic international enrolment objectives.

Work Performed

Strategic Leadership:

  • Develops a cost-effective, results-oriented, and multi-modal annual international student recruitment strategy to support the University’s international undergraduate enrolment targets and goals;

  • Provides organizational oversight for all recruitment and recruitment marketing activities, fostering consistency of effort across teams, setting standards for quality and effectiveness, identifying redundancies and overlapping efforts, monitoring team workloads and redirecting staffing as needed, resolving problems that impact all teams, identifying and disseminating best practices for the benefit of all teams;

  • Makes data-informed decisions, analyzing data on international applications, eligibilities, and registration take-up rates, as well as survey results, identifying patterns and broad cross-regional trends, and working with  each of the ISI teams to adjust recruitment, awards and yield tactics in response;

  • Leads the ISI’s strategic use of recruitment technologies, such as the CRM, by ensuring best practices are used, that sound business processes underpin usage, and that efficiencies are created; serves on the university’s CRM Steering Committee providing strategic oversight on behalf of the ISI for this important enterprise software tool;

  • Represents ISI and international undergraduate student recruitment issues on university committees;

  • Represents the ISI and the University in selected international organizations as is strategic.

Operational Leadership:

  • Provides leadership to a dynamic team of Directors to achieve goals and develop strategies and programs to support the ISI mandate to recruit and retain top international students from a diverse set of regions around the world.

  • Responsible for the day-to-day operations of the ISI, the Senior Director provides leadership and guidance to the other Directors on management expectations and practices, including developing their performance goals and provides coaching, mentorship and performance development in support of their goals and objectives.

  • Ensures the organizational structure remains efficient and effective by updating roles and developing new roles as needed, for example in order to capitalize on new initiatives and/or enhance existing recruitment tactics. 

  • Engages in strategic work-load distribution, quantifying efforts vs. results.

  • Develops and implements a program for ongoing training and professional development of staff for both campuses, setting standards of performance to ensure all ISI staff deliver a consistently high quality of results-oriented recruitment, recruitment marketing and advising services that are inclusive, appropriately nuanced for the global audience, and responsive to not only prospective students, but also key stakeholders who influence their post-secondary decisions, such as school officials (i.e. counsellors) and parents/guardians.

  • Develops and implements departmental policies to ensure staff safety and security and to set standards for international travel that are efficient and effective and prioritize the health and safety of staff and include measures to mitigate risks.

  • Provides leadership to ISI Directors in regards to recruitment within their portfolios and drives and leads the development of common standards and templates for recruitment activities, while respecting differences distinctive to each portfolio; implements appropriate outcomes measurements, and develops protocols to ensure consistency and timeliness of reporting and follow-up procedures across all teams.

  • Providing organizational and strategic oversight (including best-practice modelling) on lead nurturing; designing data-informed processes that ensure the most effective path (to meet business objectives and prospective student needs) to move students through the enrolment funnel (and through their decision- making journey);

  • Providing organizational oversight for Vancouver campus-based recruitment services, including campus tours, counsellor tours, and other programs catering to prospective students and/or their influencers visiting campus; working in close collaboration with the Associate Director for ISI on the Okanagan campus on all system-wide on-campus activities; ensuring cohesion and collaboration with Okanagan campus tours as led by domestic student recruitment and advising;

  • Ensuring cohesion, coordination, and quality across all advising services including post-tour advising, advising services provided in the Welcome Centre (Vancouver), digital channel (including social media) advising, and providing high-level guidance on resourcing, integration, and best practices on advising and query management from a customer-service approach;

  • Providing organizational oversight for the ISI’s strategic partnership operations, including strategic decision-making around the use of third-party recruitment agencies and assessing and pursuing opportunities to enroll sponsored students by maintaining effective relationships with sponsoring agencies as well as units within the university who serve as partners in this area of work;

  • Undertaking research projects and writing reports related to international student recruitment, international admission, financial assistance, advising the Executive Director on emerging issues and recommending solutions and timely actions to realize opportunities or mitigate risks.

Leads development of new ISI programs and initiatives by:

  • Writing proposals for new programs, processes and policies and developing business plans for implementation;

  • Fulfilling a key role in the development of international contracts with third-party market-entry firms to establish overseas basecamps (in-country advisors) to widen the catchment area for recruitment; developing processes and procedures to ensure consistency of effort, appropriate training and orientation for overseas representatives, and measures for preserving quality assurance and protection of UBC’s brand and reputation.

  • Developing strategies in support of any of the University’s emerging programs of strategic and revenue importance to the University. Identifying potential target markets, sponsors, and challenges and opportunities that will impact successful recruitment of new students for these new initiatives.

Working Conditions:

Position is based on UBC Vancouver’s Point Grey Campus. International travel is required.

Consequence of Error/Judgement

Decisions made and responsibilities carried out by the Senior Director will impact UBC’s ability to compete internationally for well-qualified international students who are increasingly sought after by the world’s best universities. Inability to provide effective organizational leadership across ISI teams and failure to develop the organizational processes to support a full set of recruitment activities carried out by ISI recruitment teams would result in a decline in international enrolments with a commensurate decline in ISI  tuition revenues.

Poor performance in the provision of effective training and development of staff could have detrimental impact on the students served, would result in low productivity and uncertain outcomes, and would generally undermine the collective efforts of the ISI team as a whole to meet its mandate and mission. Failure to foster good working relationships with internal UBC partners and external partners would result in wasted effort, unnecessary distractions and lost opportunities that could damage the morale of the unit and with regard to external partners, it could damage the reputation of the University as a whole. Ultimately, poor judgement and performance in the role of Senior Director would prevent the University from achieving its international enrolment and revenue goals and impact the economic stability of the University.

Supervision Received
This position reports to the Executive Director of the ISI, working independently without direct supervision, within the mandate and mission of the ISI. Agrees on performance goals and expectations with the Executive Director. Works closely and collegially with other members of the ISI’s senior leader team in a productive, collegial, results-oriented team environment.

Supervision Given

The Senior Director hires, trains, supervises and reviews performance of directors and others assigned to this portfolio. The Senior Director provides organizational leadership for international recruitment operations including direct/in-person regional recruitment, eRecruitment and Client Services activities, the Strategic Partnership and Projects portfolio, and On-Campus Recruitment (Vancouver). The Directors of these portfolios report to the Senior Director.

Other members of the ISI senior leadership team have a dotted line report to the Senior Director in order for the incumbent to ensure cohesion, consistency and effectiveness of effort across teams. Other members of the ISI senior leadership team are: the Director and Associate Director of the Recruitment Marketing & Prospective Student Engagement team; the Director, ISI UBC Okanagan, the Director, International Recruitment, Awards and Scholarship Programs and the ISI Manager of Administrative Services.

In-Country recruiter advisors located in ISI’s international basecamps will relate on an operational basis to the Director of Regional Recruitment, but it is the ISI Senior Director who is responsible overall for the contractual obligations and ultimately determines if the arrangement warrants contract renewal or termination.

Minimum Qualifications

Master’s degree in a relevant discipline. Minimum of ten years of related experience with experience in area of specialisation, or an equivalent combination of education and experience.

Preferred Qualifications

  • Depth of experience in undergraduate international student recruitment at a university similar to UBC.

  • Experience living or working internationally, with an understanding of the opportunities and challenges working within the field of international education in the increasingly competitive international arena; proven ability to work effectively across cultures.

  • Directly related experience in international undergraduate student recruitment including experience working with secondary school students, their counsellors and families; extensive knowledge of international secondary educational systems and international curricula.

  • Ability to respond positively to change and to think clearly and exercise sound judgement in managing unexpected situations that may arise for traveling staff or for personnel stationed overseas.

  • Ability to take initiative, resourceful in problem solving, and able to maintain focus amidst competing and changing priorities.

  • Demonstrated ability to mentor and motivate senior staff.

  • Proven human resource management skills, clear leadership vision.

  • Ability to exercise diplomacy and discretion and to work effectively with a wide variety of stakeholders, including students, faculty, staff, and senior university administrators, as well as with members of international organizations and members of the Canadian diplomatic corps.

  • Superior oral communication skills, and ability to give presentations of persuasive nature; experience developing and delivering education and training would be a definite asset.

  • Superior written communication skills, experience analyzing data, report and proposal writing.

  • Proven ability to carry out strategic planning, with strong organizational ability and the level of attention to detail needed to effectively implement strategies.

  • Demonstrated ability to effectively communicate and interact with empathy, understanding and respect of diverse and divergent perspectives and behaviours.

  • Nuanced appreciation of how historic forms of prejudice and oppression (racism, sexism, colonialism, etc.) shape the everyday experiences of people in workplaces and students in learning environments.

  • Excellent interpersonal skills and ability to navigate difficult and complex conversations with students, faculty, and staff.

  • Ability to collaborate across difference and work through conflict.

  • Actively seeks to understand the climate of reconciliation in Canada and at UBC and its relationship with UBC’s commitment to inclusion.

  • Ability to respect and advocate for diverse perspectives, including perspectives in conflict with one’s own.

  • Proficiency in at least one language in addition to English.

  • Ability to develop and manage to a budget and to carry out cost-­benefit analyses.

  • Preference is for a Canadian citizen or permanent resident of  Canada.

Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.

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