Product Marketing Strategist

Product Advertising and marketing Strategist
Calgary, AB
Company Improvement, Utilized Analysis & Worldwide – Centre for Persevering with Schooling & Skilled Research /
AUPE Momentary Wage
/ Hybrid
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SAIT’s Persevering with Schooling and Skilled Research (CEPS) focuses on non-credit packages supporting company coaching, the person learner and worldwide tasks. We create programs and packages for life-long studying with careers at our core. Our programs vary from exploring normal pursuits to up-skilling for profession development and reskilling for profession adjustments. We full all background actions required to arrange our merchandise for college kids to buy and expertise a number of supply choices.
The Alternative
Reporting to the Director, Product and Learner Success, this position is accountable for growing and executing advertising and marketing methods and campaigns to drive the success of Persevering with Schooling and Skilled Research (CEPS) services or products. This position primarily focuses on growing and implementing product advertising and marketing plans that maximize the visibility, adoption, and success of latest and revised merchandise. This position is extremely collaborative with cross-functional groups, together with product growth, gross sales, and advertising and marketing, to create complete product launch and product advertising and marketing methods that align with CEPS targets.
 
You’re a expert advertising and marketing skilled with a eager acumen for growing strategic built-in advertising and marketing plans, a monitor document of profitable go-to-market launches and the flexibility to behave as a trusted advisor to a broad workforce, enabling buyer/pupil acquisition. You’re employed intently with cross-functional groups to know buyer wants, create efficient plans, make sure the product’s positioning aligns with the CEPS general targets, and a champion of the SAIT model.
 
As a go-to-market and product launch supervisor, you’ll create advertising and marketing methods and techniques and act as a strategic advisor to the Product and Learner Success management workforce. Your position includes understanding the programming, and priorities, discovering alternatives for stakeholders, aligning advertising and marketing initiatives with each SAIT’s strategic aims, CEPS product roadmap and Advertising and marketing and Recruitment Plan.  Staying up to date on audience demographics, values, and behaviors by analysis and knowledge evaluation can also be required. You’ll information stakeholders by advising on built-in advertising and marketing methods, targeted product advertising and marketing and go-to-market methods, and information product workforce efforts in implementing methods by content material growth, digital innovation, analytics, graphic and multimedia design, occasions, and PR. Additionally, you will affect stakeholders to try for excellence and outcomes by your management in advertising and marketing efforts. You can be a key liaison to SAIT’s advertising and marketing and communications departments, making certain efficient use of institutional and division sources.
The Function

• Product and Go to market technique
• Develop and execute go-to-market plans for brand new product launches. Coordinate cross-functional groups, together with gross sales, advertising and marketing, and product growth, to make sure profitable product launches.
• Product Positioning: Outline the distinctive worth proposition of the product and develop positioning methods that differentiate it from opponents.
• Buyer Segmentation: Establish and phase goal buyer teams primarily based on demographics, habits, and desires. Tailor advertising and marketing methods for every phase.
• Funds Administration: present suggestions on launch and product advertising and marketing finances spends throughout all channels, primarily based on outcomes
• Improvement and upkeep of yearly product launch/advertising and marketing cadence that helps prioritization and focus of selling sources
• Guarantee all advertising and marketing and communication belongings and actions align and help the SAIT model
• Market analysis and evaluation
• Perceive buyer wants, preferences, and aggressive panorama. Collect knowledge on market tendencies, buyer habits, and trade developments.
• Aggressive Evaluation: Repeatedly monitor opponents and modify advertising and marketing methods as wanted. Keep up-to-date with trade tendencies and rising applied sciences.
• Efficiency Monitoring: Measure and analyze the effectiveness of selling campaigns and product efficiency. Use data-driven insights to refine methods and enhance outcomes.
• Suggestions Loop: Accumulate and analyze marketing campaign suggestions, working intently with product growth groups to make enhancements and enhancements.
• Product advertising and marketing and GTM execution
• Messaging and Communication: Craftclear, persuasive, and customer-centric messaging for the product. Help the creation of selling collateral, together with product descriptions, press releases, gross sales supplies, and web site content material.
• Advertising and marketing Campaigns: Plan and collaborate on advertising and marketing campaigns throughout numerous channels akin to digital promoting, social media, e mail advertising and marketing, content material advertising and marketing, and occasions.
• Gross sales Enablement: Present gross sales groups with the required instruments and coaching to successfully promote the product, together with product coaching, and aggressive intelligence; help crafting gross sales scripts and messaging if requested.
• Launch Occasion Administration: Decide product launch occasion methods, together with webinars, stay shows, commerce reveals, or digital occasions, as applicable for the product and audience.
• Adhere to model and elegance tips

{Qualifications}

• Schooling & Expertise
• Advertising and marketing diploma or diploma or commensurate mixture of schooling and expertise.
• Minimal of 5 years of Advertising and marketing expertise, with 2 years of product advertising and marketing expertise
• Understanding of Google Analytics, Google Adverts and different digital certifications thought of an asset.
• Undertaking administration coaching is taken into account an asset.
• Superior verbal, written, and visible, communication expertise.
• Superior data of and expertise using knowledge analytics in resolution making.
• Superior data of built-in advertising and marketing planning and deep understanding of the pillars of selling together with the 5 Ps, promoting enchantment methods, and the advertising and marketing funnel.
• Potential to current publicly to massive and small audiences on advertising and marketing methods, tendencies, and the work that we do.
• Adobe Inventive Suite expertise together with InDesign and Photoshop thought of an asset.
• Working-level expertise with the Microsoft Workplace Suite.
• Abilities Required
• Strategic Thinker: Sturdy analytical and strategic pondering expertise to develop efficient advertising and marketing methods and plans.
• Communication Abilities: Wonderful written and verbal communication expertise to create compelling messaging and collaborate successfully with cross-functional groups.
• Market Analysis: Proficiency in market analysis methods and instruments to assemble insights and inform advertising and marketing selections.
• Digital Advertising and marketing: Familiarity with digital advertising and marketing channels, search engine optimization, SEM, social media, and content material advertising and marketing.
• Undertaking Administration: Potential to handle a number of tasks, prioritize duties, and meet deadlines.
• Buyer-Centric: A deep understanding of buyer wants and a customer-centric strategy to advertising and marketing.
• Adaptability: Flexibility to adapt to altering market situations and firm priorities.
• Staff Participant: Collaborative mindset and talent to work successfully with cross-functional groups.

Job Classification: Info Officer II
Wage Vary: $64,646 – $84,136
Hours per week: 40hrs
Posting Finish Date: Nov twenty third, 2023
About SAIT
 
SAIT is a world chief in utilized schooling. Named one in all Alberta’s Prime Employers , we provide the prospect to work with a goal — getting ready the following era of trade leaders, entrepreneurs, advocates and explorers.
 
Constructing on our 100+ yr historical past, we’re on the lookout for revolutionary, daring and collaborative staff who embrace change and ship world-class buyer experiences. Your future begins now at SAIT.
 
Fairness, range and inclusion (EDI) is important to attaining SAIT’s imaginative and prescient to be a world chief in utilized schooling. We encourage functions from ladies, Indigenous individuals, racialized individuals, individuals with disabilities, individuals from gender and sexually numerous communities, and/or individuals with intersectional identities. Be taught extra about EDI at SAIT .
At SAIT, we perceive that have is available in many types. We’re devoted to including numerous views to SAIT – so in case your expertise is near what we’re on the lookout for, please take into account making use of.
SAIT is dedicated to supporting individuals with disabilities all through the recruitment course of. We’ll work with candidates to offer lodging upon request to the Expertise Advisor. 
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Profession alternatives at SAIT will all the time be posted on the SAIT profession web site and we encourage candidates to solely apply straight by there. When your utility is accomplished you’ll obtain an e mail affirmation, if you happen to didn’t obtain one please test your unsolicited mail or strive making use of by the SAIT profession web page once more.
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