Online Data and Insights Senior Manager



Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, Avestan, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!


We are looking for a Global Online Data and Insights Senior Manager to drive a data-driven approach to our to support our Online, Media, Brand, Digital Product and Finance teams in analyzing our consumer trends to maximize value.

As the Online Data and Insights Senior Manager, you will be responsible for working cross-functionally to develop insights to drive key metrics such as conversion, new consumer acquisition and retention efforts. You will be the company expert on how our global consumers are engaging with our site and identifying growth opportunities, uncovering business opportunities and generating increased revenue from our customers. By leveraging your experience, you will use existing and new data sources to evaluate our marketing programs, suggest areas for improvement and help support teams with new insights and tracking. You’ll provide actionable insights to develop stronger connections between our consumers and the brand.

This role will be based out of our Toronto Head Office.


  • Be the company expert on all key metrics for our Brand.coms, leverage insights of marketing analytics to guide commercial, marketing and customer experience strategies
  • Analyze web traffic, site behavior, merchandising and promotional programs, marketing campaigns, product performance, channel performance, etc., analyze ROI impact of site features, enhancements and traffic-driving initiatives
  • Maintain an awareness of competitive information and key industry trends to provide context for improving performance. Research and suggest new approaches to analyzing information and identify ways to create a 360-degree view of customers that integrates transactional and purchase behavior with consumer research
  • Define customer lifetime value and optimize recommendations for future offerings by designing an end-to-end view of each customer segment that will define our current & future LTV
  • Integrate customer analytics, market and competitive insights and analytics to support marketing strategy planning and promotional effectiveness and combine quantitative insights with qualitative consumer feedback from surveys, customer service, etc. to derive actionable insights
  • Extract, aggregate, and maintain the weekly/period KPI’s reporting to multiple stakeholders. Build dashboards and reports to enable various functional teams make better, more informed decisions and be able to evaluate their performance
  • Build a multi-year analytics roadmap specific to supporting the marketing organization and review and implement attribution in an omnichannel space (offline and online) and ensure it reflects the global nature of our business
  • Build and operationalize data into reporting platforms for stakeholders via ad hoc and automated reports from multiple data sources
  • Manage and provide accessible insights using various visualization software at multiple timeframe cadences

  • Collaborate with data insights team on building robust data warehouse solution; participate in the development of the data models for e-commerce; provide input for designing curated company-wide single source of truth


  • 5+ years eCommerce experience with a strong understanding of business-driving KPIs and at least 3 years of in-depth digital analytics experience required, global cross-brand and large portfolio preferred
  • Proficiency with Online Analytical tools: Google Analytics 4, Power BI, Google Tag Manager (GTM) and Strong hands-on quantitative, analytical, problem-solving skills with an advanced knowledge of Excel, including pivot tables and macros
  • Extremely proficient in analyzing and interpreting data, and being able to synthesize information from a variety of sources and translate into actionable recommendations in a concise manner
  • Commitment to learning new technology, techniques and processes, Solid project management skills required, expert at storytelling with data to audiences of varying degrees of data literacy including senior leadership
  • Bachelor’s degree with emphasis in marketing, statistics, analytics, or equivalent. Masters degree a plus, Experience with SAS, SQL, and BI tools a must and experience with data modeling a plus


There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

  • Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
  • 6 months of paid time off for new parents (inclusive of all genders).
  • Work from anywhere 4 weeks per year.
  • A hybrid work model (for applicable roles).
  • Summer Friday’s – get off at 1pm all summer long! (for applicable roles).
  • A dog-friendly office (and lots of cute dogs to play with).
  • Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
  • Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
  • A generous discount on DECIEM products for you, your family, and your friends.


We are a People first company that lives by our core values to…

  • Do the right thing
  • Create impact
  • Respect small things
  • ❤️ Care too much
  • Be the future

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!


DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.


DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, “Commit to Change, Change will Come“.

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.


Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3


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