Manager Data Analytics – Implementation Specialist

Publicis Groupe

Company Description

Publicis Sapient is a global digital transformation partner that empowers organizations to embrace digital innovation, enhance customer experiences, and accelerate business growth through a blend of strategy, consulting, agile engineering, and problem-solving creativity. With over 20,000 professionals worldwide, we help clients achieve their future digital goals by fusing technology, data sciences, and customer obsession.

Job Description

Joining a world class Data Analytics capability centre of excellece you will be responsible for working with our Forune 500 clients designing, configuring and implementing cross-platform analytics data models across web and native mobile applications. 

You will leverage platforms such as Firebase, GA4, Google Tag Manager and Google Measurement Protocol to configure analytics data collection across multiple platforms.  You will ensure best practices are followed through the implementation lifecycle and help construct data sets for Google Analytics/GA4 for use by our team, our clients as well as other stakeholders.

You will be part of a large digital analytics specialist team delivering analytics implementation, reporting, and analysis while also having the opportunity to collaborate with other colleagues from the global data team.

Your Impact:

  • Migrate clients using UA/GA360 to GA4, build implementation plans and developer guides. Leverage Adobe Launch, Google Tag Manager and Ensighten.
  • Lead and architect technical vision for web analytics implementation, testing and reporting using Google marketing stack.
  • Serve as the “Tagging Architect” by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications
  • Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.
  • Experience with event based data model to deliver user-centric measurement
  • Test and validate the implementation of Google Analytics (GA4) tagging changes throughout the development lifecycle
  • Educate testing teams on the tools and methods to validate digital analytics tagging effectively
  • Manage Google Analytics (GA4) configurations including data streams, enhanced measurements and data sources
  • Leveraging analytics API’s like Google Analytics Data API and building automation tools for analytics reporting that includes platforms such as GA4, Google Data Studio or BI tools like Domo, Looker, Tableau etc.
  • Support the training and adoption of GA4 across large enterpises.
  • Strong client facing commication skills and attention to detail required




  • 7-10+ years of experience in digital marketing/data analytics space
  • 7-10+ years working with Google Analytics 360 suite with an excellent understanding of digital analytics tagging best practices. Experience with GA4 implementation a definite plus
  • 7-10+ years experience in delivering E2E data analytics implementation lifecycle (requirements, solution design, tagging, configuring, I/O, reporting and dashboaring) for retail (preferred) or any other industry vertical
  • 7-10+ years experience working with tag manager tools such as Google Tag Manager, Tealium IQ, Adobe Launch, Ensighten
  • Hands-on experience working on 3rd party tracking implementations using tag manager templates.
  • Experience working with jQuery, Regular Expressions, HTML CSS selectors is beneficial
  • Knowledge of Python/Google BigQuery architecture will be an added advantage

Additional Information

Career Level:  Manager

Salary Range:  $120,000 – $135,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. The actual range for this position may differ, depending on location and the specific skillset required for the work itself.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, religion, or any other protected human rights ground under the applicable human rights legislation. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.

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