Classification & Regular Hours
Hours per Week: 35
Salary Grade: 17
Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the “Western Experience” – an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.
Student Experience fosters equitable learning environments in which all students can thrive to their full potential. Through our commitment to integrating research, theory, and practice across all of the programs, resources, and supports we provide, Student Experience leads an ecosystem of people, places, and spaces that empower student thriving.
With a focus on innovation, creativity and data-informed decision-making, the Director, Strategic Communications & Marketing will be accountable for developing, championing and implementing a vision and strategic plan for communications, marketing and public relations in support of the best student experience at Western. Reporting to the Vice-Provost, Students, the Director will lead and bolster a team in the proactive development, enhancement and successful execution of marketing, communications and public relations initiatives, events and tactics, and promote ongoing communication with faculty, staff, students, alumni and other key audiences. Areas of focus include developing and enhancing the portfolio’s social media strategy and online presence, and leveraging data mining tools, techniques and strategies. The Director will champion the development and promotion of a strong, cohesive and effective brand identity, and liaise with Western Communications to support both the Student Experience portfolio and the broader University’s strategic priorities. The role will provide guidance and expertise on marketing and communications matters, ensure the generation of positive news and media coverage for the University, and support the Vice-Provost, Students in responding to critical situations.
- Undergraduate Degree in Journalism, Marketing or Corporate Communications
- Graduate Degree in Journalism, Marketing or Corporate Communications is preferred
- International Association of Business Communicators Designation is preferred
- 7 years’ strategic communications, marketing and/or journalism experience with responsibility for developing communications and marketing strategies and managing projects
- Experience in a higher education environment is preferred
- 4 years’ management experience with accountability for managing staff and projects
Knowledge, Skills & Abilities:
- In-depth knowledge of e-communication tools including website and graphic design principles and of social media platforms relevant to student populations
- In-depth knowledge of theory and best practices in media relations and public affairs and of marketing trends and best practices
- Strategic planning skills with the ability to develop and communicate a clear, compelling vision, and operationalize and execute plans
- Demonstrated leadership, coaching, influencing and team building skills in order to foster, motivate and support an environment of high performance, trust and collaboration
- Ability to collaborate across internal and external boundaries to meet common objectives, improve outcomes and support work beyond one’s own unit
- Media skills with solid communications judgment to present and package information to maximize interest
- Influential interpersonal skills that build positive and strong relationships at all levels of the organization
- Ability to analyze metrics and consider past communications to craft engaging written communications using social media or other appropriate channels
- Ability to develop strategies that are in line with the University’s mission and which balance competing priorities
- Ability to think creatively and use a non-prescriptive approach in marketing and communications initiatives, while adhering to Western’s graphic and design standards
- Critical thinking and analytical skills to assess complex higher education issues of concern to stakeholders, including the media, the public, and prospective donors
- Advanced computer skills in relevant software that achieves required outcomes and is in line with best practices
- Ability to delegate work and provide team members with clear direction and support in meeting their objectives
- Project management skills to manage multiple projects simultaneously from conception to completion within tightly prescribed timelines
Western Values Diversity
The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources at [email protected] or phone 519-661-2194.
We thank all applicants for their interest; however, only those chosen for an interview will be contacted.
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