Director of Marketing and Communications

Terra Bruce Productions

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Terra Bruce Productions

Director of Marketing & Communications

Application Deadline: November 28, 2022
Start Date: Immediate

Salary: Commensurate with experience/qualifications
Location: St John’s, NL
Job Type: Full-time, in-office

ABOUT THE ORGANIZATION

Formed in 2018 and investing over 2 million dollars annually into the Newfoundland and Labrador economy, Terra Bruce Productions is a Creation Company based in St. John’s with producers, filmmakers, musicians, singers, and actors. Together we represent a creative, collaborative force in the production of quality entertainment content for the stage and screen.

Our vision and mandate is to produce exceptional entertainment across all genres; content that showcases the rich diversity of east-coast talent and culture.

Terra Bruce Productions has a full-time, fully staffed studio located in St. John’s with production and post-production facilities at the ready. Terra Bruce Productions creates web series, musical performances for the stage, and has produced over 50 music recordings from the Newfoundland song canon.

Terra Bruce Productions will be launching, programming, and running the Majestic Theatre in St John’s (launching 2023) and the Regent Theatre in Toronto (launching 2024). Both theatres are century-old landmarks, each embedded within their local community and important to their city.

THE OPPORTUNITY

Reporting to and collaborating closely with the Chief Operating Officer / Executive Producer, and in concert with senior managers, the new Director of Marketing & Communications will lead the development of the brand architecture and actualization for Terra Bruce Productions, the Majestic Theatre and the Regent Theatre; be responsible for developing marketing strategies and programs to develop and increase public engagement through attendance and ticket sales for Terra Bruce Productions presentations, programs, events, and venues; and proactively handle hands-on daily marketing responsibilities.

The Director of Marketing & Communications will drive the development, execution, and excellent stewardship of the brand, revenue generation, budgeting, critical path timelines, audience development and public visibility, ticket pricing and membership programs, community relations, media relations, advertising, promotions, social media, websites, and patron service plans in support of the Terra Bruce Productions venues, performances and events.

The Director of Marketing & Communications will hire and direct the activities of the Marketing Managers, and work collaboratively with creative services, consultants, and other members of the team. They will guide and support their team members to be successful in the areas detailed above.

The position is an in-office role located in St John’s, Newfoundland.

CORE AREAS OF RESPONSIBILITY

§ Develop and Cultivate a Cohesive Brand and Sub-Brands

§ Planning and Organizing

§ Strategic Sales and Revenue Generation

§ Supervise Websites and Social Media Accounts

§ Customer-Focused Audience Development and Growth

§ Dynamic Community Relations

§ Authentic Leadership, Teamwork, and Mentorship

§ Sound and Timely Decision-Making and Action

§ Professional Accountability

CHARACTERISTICS & QUALIFICATIONS

The Director of Marketing & Communications is a thoughtful, action-oriented, results-oriented, data-informed, relationship-focused leader with extensive marketing experience in the performing arts, in particular soft-seat theatres in Canada.

This person is a strategic, creative and innovative thinker with excellent problem-solving skills and a constant desire to invent and develop. The Director of Marketing & Communications is able to develop and communicate big-picture vision while also developing and managing details in timelines and budgets. This person excels in planning, organizing, achieving goals in collaboration with others, and communicating clearly, positively, tactfully, and effectively and cultivating positive relationships with all staff, consultants, suppliers, and collaborators.

§ A minimum of five years of senior marketing experience in live performing arts or arts venues, with demonstrable results, is required.

§ Extensive experience in patron loyalty and retention, strategic branding, direct marketing, audience development, digital marketing including website management and social media, are required.

§ Excellent interpersonal, written, analytical, planning, supervisory, and collaboration skills are required.

§ A track record of excellent positive relationships with internal team members, senior leadership, external communities, and various stakeholders is required.

HOW TO APPLY

Qualified applicants are invited to submit their applications by email by or before November 28, 2022.

Acceptable applications must include:

A current resume

A cover letter indicating your salary expectations and why you would be the perfect fit for the role

3. Director of Marketing & Communications in the subject line of the application

Terra Bruce Productions values and is committed to diversity and inclusiveness in our teams, creative communities, programmes, and services. We invite qualified applicants from all backgrounds to apply.

We sincerely thank all applicants for their interest, however, only those being considered for an interview will be contacted.

Job Type: Full-time

Salary: $58,925.03-$75,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Paid time off
  • Vision care

Schedule:

  • Monday to Friday

Ability to commute/relocate:

  • St. John’s, NL: reliably commute or plan to relocate before starting work (required)

Experience:

  • Marketing: 3 years (required)

Work Location: One location

Apply Now
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