Digital Strategist, Marketing and Communications

University of British Columbia

Employees – Non Union

Job Class

Job Profile
AAPS Salaried – Data Companies, Stage A

Job Title
Digital Strategist, Advertising and marketing and Communications

Digital Expertise Advertising and marketing and Communications UBC Sauder College of Enterprise

Compensation Vary
$5,622.33 – $8,081.00 CAD Month-to-month

The Compensation Vary is the span between the minimal and most base wage for a place. The midpoint of the vary is roughly midway between the minimal and the utmost and represents an worker that possesses full job data, {qualifications} and expertise for the place. Within the regular course, staff shall be employed, transferred or promoted between the minimal and midpoint of the wage vary for a job.

Posting Finish Date
February 26, 2024

Word: Functions shall be accepted till 11:59 PM on the day previous to the Posting Finish Date above.

Job Finish Date

At UBC, we consider that attracting and sustaining a various workforce is essential to the profitable pursuit of excellence in analysis, innovation, and studying for all college, employees and college students. Our dedication to employment fairness helps obtain inclusion and equity, brings wealthy range to UBC as a office, and creates the required circumstances for a rewarding profession. 

Job Description Abstract

UBC Sauder College of Enterprise is without doubt one of the world’s main enterprise schools. The college constantly ranks among the many high 100 on this planet and is acknowledged internationally for excellence in analysis and studying, an excellent college and unmatched international partnerships. A collaborative and respectful tradition inside which all members of our group can thrive is a key precept in our strategic plan, and one which underpins our academic mission.

We acknowledge that UBC Sauder on the Vancouver Level Gray campus is located on the normal, ancestral and unceded territory of the Musqueam. We acknowledge that UBC Sauder at UBC Robson Sq. is located on the normal territory of the Musqueam, Squamish and Tsleil-Waututh.

The Advertising and marketing and Communications Division (MarCom) on the UBC Sauder College of Enterprise leads initiatives to construct the model and repute of the varsity, each in home and international markets, and develops advertising and communication methods to advertise enterprise aims, together with recruitment, scholar expertise, fundraising and alumni and group engagement. Key areas of tasks embody model stewardship, faculty and unit degree advertising campaigns, company communications and media relations.

The Digital Strategist performs a key function in optimizing the recruitment and acquisition advertising initiatives and capabilities inside MarCom. Reporting to the Affiliate Director, Digital Expertise, the Strategist works collaboratively with advertising and communications crew members and enterprise unit companions all through UBC Sauder to raise and keep the long-term strategic worth of the varsity’s digital channels.
Organizational Standing
Experiences to the Affiliate Director, Digital Expertise. Collaborates and works intently with colleagues throughout the Advertising and marketing and Communications crew and enterprise unit companions inside UBC Sauder. Offers assist and steerage to crew members concerning acquisition advertising methods inside social, search, e mail and show, marketing campaign analytics and reporting dashboards, and greatest observe digital options. Works intently with related central UBC groups to assist UBC Sauder colleagues with the interpretation of laws and insurance policies associated to our digital channels.
Work Carried out

Digital Technique

  • Constantly evaluates and implements enhancements to digital channel technique beneath the steerage and path of the Affiliate Director, Digital Expertise.

  • Researches and informs UBC Sauder’s strategy to present and upcoming laws, coverage, tendencies and points throughout the international digital advertising panorama.

  • Works in partnership with company and enterprise unit crew members to research and leverage finish person information to raised optimize and goal UBC Sauder’s advertising initiatives.

  • Suggests, designs and implements digital channel initiatives to extend recruitment and acquisition advertising ROI.

Advertising and marketing Analytics and Analysis

  • Experiences on advertising KPIs comparable to applicant leads, conversion charges, web site visitors and social media engagement.

  • Tracks e mail marketing campaign metrics (supply, open, click-through charges).

  • Displays finances distribution and efficiency of internally managed paid advert campaigns.

  • Conducts aggressive analysis and analyzes benchmarking information.

  • Recommends web site and marketing campaign optimizations.

  • Displays and experiences on digital efficiency metrics via commonplace dashboards and/or ad-hoc experiences.

Venture Administration

  • Develops and implements digital channel initiatives geared toward bettering and enhancing UBC Sauder’s advertising capabilities and making certain the varsity is compliant with new and current authorities laws and college coverage.

  • Offers end-to-end mission administration for related digital initiatives from scoping to supply and debrief.

  • Collaborates with inner groups to design, develop and implement related digital initiatives

Marketing campaign Administration

  • Develops and manages inner paid digital media and social media campaigns for recruitment and acquisition.

  • Manages always-on search engine advertising campaigns in collaboration with the Advertising and marketing and Communications management crew and associate businesses.

  • Identifies goal audiences and understands their habits and habits in alignment with enterprise unit and company companions.

  • Constantly optimizes internally managed advert campaigns to make sure they’re performing in a way that gives the best ROI.

  • Allocates budgets and monitor prices in collaboration with advertising and communications crew members and enterprise unit companions.

  • Evaluates the success of media methods and campaigns.

E mail Advertising and marketing

  • Manages, enhances and informs total e mail advertising technique and platform(s) of alternative inside UBC Sauder.

  • Collaborates with inner groups as a topic skilled on e mail design, growth and technique.

  • Manages and distributes all branded e mail templates and helps enterprise companions with coaching and greatest observe suggestions.

  • Helps the event of and execution of lean technology methods and campaigns in collaboration with advertising and communications colleagues and their enterprise companions.

  • Develops documentation and highway maps for processes, A/B checks, and efficient promotions via e mail and SMS channels.

  • Collaborates with inner stakeholders and company companions to optimize campaigns.

  • Retains abreast of e mail advertising tendencies and shares up to date greatest practices regularly.

  • Performs different duties as required.

Consequence of Error/Judgement
Resolution-making is predicated on a radical data of the insurance policies and procedures of the Advertising and marketing and Communications unit. The incumbent workout routines initiative and judgment in establishing priorities and carrying duties via to completion, and should show professionalism, tact and discretion. The place has dealings with employees, college, and college students throughout the faculty, in addition to the enterprise group and exterior suppliers. Error within the efficiency of duties or within the train of discretion might lead to vital harm to the varsity’s repute.
Supervision Obtained
Experiences to and works beneath the path of the Affiliate Director, Digital Expertise.
Supervision Given

Could also be required to assist the supervision of co-op college students and/or part-time scholar helpers.

Minimal {Qualifications}

Undergraduate diploma in a related self-discipline. Minimal of 4 years of expertise or the equal mixture of schooling and expertise.

– Willingness to respect numerous views, together with views in battle with one’s personal
– Demonstrates a dedication to enhancing one’s personal consciousness, data, and expertise associated to fairness, range, and inclusion
Most well-liked {Qualifications}

– Expertise in digital advertising.
– Understanding of digital advertising techniques and greatest practices, web site optimization, person expertise ideas, paid digital and social media advertising, e mail advertising, cell advertising.
– Information of Google Analytics and Google Advertising and marketing Platform, MS Workplace Suite, Adobe Photoshop and/or InDesign.
– Working data of e mail advertising platforms comparable to Mailchimp, Campaigner, Advertising and marketing Cloud and/or Pardot.
– Familiarity or capability to be taught content material administration system; HTML expertise is an asset
– Earlier expertise creating e mail, social and net belongings is required.

– Will need to have mission administration expertise. Skill to handle initiatives with a number of stakeholders and enterprise aims.
– Earlier company expertise in an identical function is an asset.
– Have to be detail-oriented.

– Wonderful written and verbal communication expertise.

View or Apply
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