Digital Marketing and Communications Expert

We are a SaaS-based expense management company looking to add a Digital Marketing and Communications Expert to the team. You’ll join a 20+ year company with a start-up heart. We enjoy a fast-paced and exciting environment where all new ideas are welcome. We’re looking for someone capable of being accountable for independent projects while being an active team collaborator. We offer career growth opportunities for someone creative, experienced with digital marketing campaigns for lead generation, and skilled in the execution of communication strategies.

What You Will Do

• Creates innovative ideas that bridge web, mobile, CRM, social, email, creative content, SEM/SEO, PPC, and digital media to provide solutions based on business and marketing objectives.
• Plans, develops, and implements global digital initiatives across consumer touch points, including website, search marketing (including paid search and organic search), retargeting, email marketing, social media marketing (Facebook, Twitter, LinkedIn), online advertising, new and emerging opportunities.
• Measures, assesses and reports digital marketing performance; informs teams of optimization opportunities and strategic recommendations.
• Ensures that digital initiatives are executed in combination with traditional marketing tactics to enable cross-channel marketing objectives.
• Develop tracking strategy to attribute leads in HubSpot to appropriate campaigns.
• Develop compelling online content to achieve both visibility and engagement using persona targeting and cross-marketing effort for account-based marketing.
• Provide detailed performance analysis including measuring and optimizing ROI.
• Own campaign structure and setup to ensure accurate analytics and measurement are being captured;
• Work closely with design team to produce visually appealing content and copy relevant and specific to each digital channel;
• Continuously analyze market trends and design to best practices;
• Forecast and prepare annual revenue budgets in collaboration with other internal teams. Presenting reports to executives, with the ability to analyze problems and create solutions.
• Conduct customer, brand, and product research initiatives, working with Business Development team.
• Team-up with the Business Development team to create and execute communication strategy and overall marketing strategy analysis, and adjustments.

Your Experience

• 5+ years of work experience in marketing, social media, communications, and original writing and editing as well as some public relations.
• Experience with HubSpot as marketing and lead-gen tool (required)
• 3+ years building and managing multiple campaigns (desired)
• 3+ years of marketing experience at a software company (desired)
• 3+ years developing campaign/program strategies from the ground up (desired)
• Proven record of a metrics-driven approach to the development and management of marketing activities, with experience extracting data from Google Analytics (required)
• University degree in marketing, advertising, sales, or business administration, or equivalent
• Experience growing a social media account or brand (required)
• Strong verbal, written, and organizational skills (required)
• Strong analytical skills and understanding of marketing KPI’s (required)
• Excellent understanding and familiarity with brand building and brand management
• Demonstrated proficiency in internet marketing techniques, technologies, and solutions

Our Ideal Candidate

• We are looking for a Digital Marketing and Communications Manager who would like to make an impact on people’s lives and work with like-minded people who share that same passion. We need someone with energy, enthusiasm, innovation, and talent to join our growing team. We are looking for someone that thrives in an environment where you get to wear many hats and work on a variety of things. You are self-motivated, resourceful, and can adapt quickly to changing situations.

Job Type: Full-time

Salary: Base salary of $65,000 plus other benefits

Benefits:

Extended health care

Pension matching

Schedule:

Monday to Friday

Work Location: One location

Job Types: Full-time, Permanent

Salary: From $65,000.00 per year

Benefits:

• Extended health care
• RRSP match

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Winnipeg, MB: reliably commute or plan to relocate before starting work (required)

Work Location: One location