Digital Marketer

Skinfluence Marketing

jobsincanada.one

Are you are looking for a dynamic position where you can hit the ground running and make an immediate impact? Then look no further! Skinfluence Marketing is looking for a results oriented Digital Marketer to join our marketing agency. We are a creative and digital agency serving the medical aesthetics industry (plastic surgeons, dermatologists and medical spas).

You’ll be an instrumental part of the team tasked with building digital marketing strategies that attract, nurture and ultimately convert. This position will be focused on the planning and execution of our clients’ digital advertising campaigns, search engine optimization, email marketing campaigns, as well as the measurement and reporting of these activities from end-to-end.

Duties & Responsibiliites

  • Develop, implement, and lead paid ad strategies for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad sources (such as editorial sites and event sponsorships) to build brand awareness, generate sales and qualified leads for our clients.
  • Oversee and manage agency clients as it relates to paid ads
  • Define, analyze and optimize on important metrics for digital marketing performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend
  • Advise and manage paid ads budgetary goals
  • Measure the success of every campaign based on the performance of account KPIs
  • Work with management and creative team to bring the most effective ads to market
  • Optimizing copy and landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success
  • Design and implement direct email marketing campaigns
  • Drive clear revenue growth through paid media strategies and digital marketing tactics
  • Stay up to date with the latest paid media best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics
  • Other duties as reasonably assigned

Qualifications

  • 3-5 years of experience in developing and implementing digital marketing strategies
  • Strong proficiency in Google Analytics, Google Ads, Google My Business, Facebook Ads, LinkedIn Ads, MailChimp, CallRail (or similar platforms)
  • Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
  • Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses’ success
  • Critical thinker and problem-solver
  • Strong analytical skills
  • Experience in agency relationships and management
  • Highly creative yet process-driven and relies on data to make decisions
  • Strong project management skills and experience working in a deadline driven work environment
  • Proven experience evaluating and negotiating media placements
  • Team player
  • Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies
  • Compliance is a condition of employment and is considered an element of job performance

Job Types: Full-time, Freelance

Salary: From $60,000.00 per year

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday
  • Weekend availability

Work Location: Remote

Apply Now
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