Chief Marketing & Strategy Officer


ApplyBoard simplifies the examine overseas search, utility, and acceptance course of by connecting worldwide college students, recruitment companions, and tutorial establishments on one platform. With an distinctive crew from around the globe and talking greater than 75 languages, our variety is one among our biggest strengths. Our core values, equivalent to Caring About Every Different, Innovating and Enhancing, and Making Work Enjoyable, propel us ahead collectively and repeatedly strengthen our partaking tradition. We’re in progress mode and need to empower passionate and exceptionally proficient crew members. 

The Alternative:

As a member of ApplyBoard’s govt management crew, you can be liable for the corporate’s core advertising technique and can share the accountability to drive progress. As well as, you’ll lead a world crew of selling professionals, enabling advertising methods and capabilities throughout all ApplyBoard enterprise items and markets worldwide. You’ll be liable for growing and driving ApplyBoard’s market technique for progressive merchandise, digital, knowledge, and expertise enterprise options to product/market match and scaling for important income progress.

The CMO will contribute to the imaginative and prescient, technique, blueprint supply and operations of ApplyBoard’s Advertising crew. The CMO will need to have expertise at high-growth B2B corporations, in a position to personal all areas of selling together with demand era, advertising, branding, communications, and channel advertising. Having an understanding of the schooling and scholar trade is a robust asset for this function.

Location: This can be a distant place, with some journey required to Kitchener-Waterloo, Ontario at sure occasions of the yr, with some worldwide journey for particular occasions.

What you’ll be doing every single day:

  • Outline and personal go-to-market technique and roadmap to construct and keep a advertising plan ecosystem that gives a aggressive benefit and mobilizes intuitive and customized buyer expertise for all our essential audiences in service of driving ApplyBoard’s narrative and model available in the market.
  • Develop, refine, and evolve ApplyBoard’s Worth Proposition and supporting messaging for College establishments, Recruitment Companions and College students. Present market-ready positioning aligned to ApplyBoard’s Worth Prop and Mission
  • Perceive trade and progressive expertise traits to successfully prioritize and apply current and rising applied sciences to allow new and evolving enterprise and working fashions.
  • Lead and drive Model Advertising, Demand Technology, PR Communications, Advertising Operations and Artistic Companies.
  • Lead and drive the implementation of the general product advertising technique
  • Successfully articulate imaginative and prescient, inspiring and influencing others by way of the Firm’s Core Values. 
  • Develop and handle strategic partnerships and investments with main digital, knowledge and social platforms to ship important worth to the enterprise.
  • Develop advertising targets and aims that align with the general firm technique for each short-term and long-term optimization.
  • Rent, handle and coach a high-performing advertising crew.
  • Function an evangelist for our merchandise by way of thought management, social media, and talking alternatives.

Ideally, you even have expertise with:

  • Mentors, coaches, guides, and grows leaders of leaders, crew members, and different colleagues, creating robust collaborative and interesting organizational tradition.
  • Cultivates experience and champions studying, adoptions, re-skill, and reuse throughout ApplyBoard.
  • Values variety and ensures all acceptable crew member views have been raised and integrated into crew choices.
  • Driving buyer progress and deepening engagement throughout merchandise to drive loyalty.
  • Collaborate with our Product groups to know launch schedules, partnerships, and profitability to drive upsell/cross-sell towards high-margin and high-opportunity merchandise that meet our clients’ rising wants.
  • Monitor report of influencing and main profitable cross-functional transformation efforts with colleagues in any respect ranges of the group, together with senior and govt management. 

What you convey to the desk:

  • Bachelor’s or Grasp’s diploma in Advertising or associated subject or equal job expertise.
  • 20+ plus years’ advertising expertise inside excessive progress B2B organizations; (Training expertise strongly most well-liked).
  • Expertise as CMO at $500mm+ income firm
  • 8+ years of expertise in a management capability 
  • 5+ years in Training, Software program and or different expertise industries most well-liked
  • Sturdy expertise in enterprise transformation and growing world progress methods
  • Confirmed success as a data-centric, progressive, business-minded, extremely strategic product (or line of enterprise) advertising or advertising expertise govt.
  • Sturdy knowledge competency, with capability to synthesize knowledge and insights into succinct methods and motion plans.
  • Experience in bringing cross-functional crew members collectively to advance retention and progress targets, and in serving to different groups convey outcomes by way of shut collaboration.
  • Prior expertise main/proudly owning product advertising, demand era, or different GTM capabilities equivalent to Gross sales or Buyer Success.

Life at ApplyBoard:

By becoming a member of our crew, you’ve gotten the chance to:

  • Be a part of the fastest-growing expertise firm in Canada, with many alternatives for progress and development
  • Work alongside a globally various crew of over 1,500 crew members based mostly in over 25 international locations, who communicate greater than 75 languages.
  • Make a distinction within the lives of 1000’s of scholars as they discover instructional alternatives
  • Need to be taught extra about ApplyBoard, learn our Life at ApplyBoard Weblog, and be sure you comply with us on our LinkedIn web page.

About ApplyBoard

ApplyBoard empowers college students around the globe to entry the perfect schooling by simplifying the examine overseas search, utility, and acceptance course of to greater than 1,500 establishments throughout Canada, Australia, the USA, and the UK. ApplyBoard, headquartered in Kitchener, Ontario, Canada, has helped greater than 300,000 college students from greater than 125 international locations alongside their instructional journeys since 2015.

ApplyBoard was named the fastest-growing expertise firm in Canada by Deloitte, rating #1 on the Expertise Quick 50™ listing in 2019 and #2 in 2020.

ApplyBoard was additionally been named to LinkedIn’s listing of High Startups in 2020 and 2021 and TechTO’s listing of prime Canadian Rocketship corporations to speed up your profession within the Tech Trade. 

In 2021, ApplyBoard introduced a C$375M Collection D funding on a C$4B valuation. This funding will permit us to additional spend money on our expertise, develop our crew around the globe, and serve extra college students on our mission to coach the world. Thanks to your curiosity in ApplyBoard. Please word that solely certified candidates which have been chosen for an interview shall be contacted.

ApplyBoard is dedicated to offering an inclusive and various office and is an equal alternative employer. Should you require any lodging or help in the course of the recruitment course of, please tell us.

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