Marketing Manager

Job title:

Marketing Manager

Company

Job description

Expected Hours: approximately 3 days a week or 100 hours per month. Hours will fluctuate based on key timing throughout the seasonABOUT THE COAL MINE THEATRE:​​Since its founding in 2015 by Ted Dykstra and Diana Bentley, The Coal Mine Theatre has quickly become one of the most talked-about and critically acclaimed theatres in Toronto. For ten seasons, now in its new theatre at Woodbine and Danforth, the Coal Mine has presented challenging, stimulating, and award-winning scripts from Canada and around the world, while still remaining a young, feisty independent company. Its productions routinely feature a thrilling combination of well-known and up-and-coming theatre artists, whose outstanding work regularly results in sold-out shows and extended runs.As Coal Mine enters its second decade of creating critically acclaimed, high quality productions, we have our eye on the next decade and the growth that will inevitably happen alongside continued success. This will be a challenge and of course a boon.ABOUT THE POSITION:The Coal Mine Theatre is seeking a motivated, self-starting marketing specialist with a passion for theatre, content creation, marketing and audience outreach. This is a seasonal part-time contract position with flexible work hours and potential future growth commensurate with the growth of the company. The Marketing Manager will report to the General Manager and work closely with the Artistic Director of the company, providing crucial support to developing and improving the company’s branding and online visibility through social media, audience newsletters and the company’s website.KEY RESPONSIBILITIES:

  • SOCIAL MEDIA
  • Daily management of all social media platforms (Facebook, Instagram, X etc.).
  • Posting, reposting, replying to DMs, monitoring likes and follows.
  • Daily updating of Instagram stories.
  • Updating Instagram with posts at least 3 times a week, (more in the lead up to season launch and production openings.)
  • Create and manage ads for IG and FB.
  • Content creation and/or outsourcing content creation to create assets for social media including posts, GIFS and Reels.
  • Work with the Artistic Director and General Manager to create a social media content schedule. Typically, on a week-to-week basis
  • Overseeing budgets for social media content creation, ads and graphic designs.
  • WEBSITE
  • Oversee company website.
  • Liase with Web Designer to coordinate weekly updates of the website, ensuring content and information is up-to-date, punchy and relevant.
  • Critical assessment of the current website design, layout and copy with an aim towards improving clarity and a more streamlined and impactful customer browsing experience.
  • Order content creation and creative content of the website on a bi-weekly basis including review banners, reorganization of Homepage and creative layout.
  • Website placements, looks and search engine optimization to increase the company profile of Coal Mine.
  • CONTENT MANAGEMENT / CREATION
  • Creative Direction on ALL Coal Mine assets. The Marketing Director oversees photo shoots, videography, reels and interviews. They are the source of the creative direction and oversee as well as organize all in house content creation. This includes Season Shoot, rehearsal shoots, interviews, reels and any other creative content.
  • Liaise as required with graphic designers, photographers, videographers, the Artistic Director and relevant artists to create and capture content for social media use.
  • Work with the Artistic Director to conceptualize and execute photoshoots for yearly season launch and the company’s four main productions of the season.
  • Coordinate the capture on site content at the theatre as required.
  • Connect with actors and production crew as required to create content to promote shows. This includes interviews, behind the scenes, takeovers etc.
  • Maintain an organized and up-to-date catalog of visual assets in the company’s Google Drive.
  • COMPANY NEWSLETTER (Mailchimp)
  • Manage Mailchimp newsletters – copywriting, editing and liaising with Graphic Designer on design.
  • Coordinate approvals from the Artistic Director and executing deployment of newsletter release.
  • Plan and execute a detailed monthly content/deployment schedule for newsletters.
  • COMPANY COMMUNICATION
  • Infuse personal creativity into the messaging and content of the company. This includes brainstorming ideas, collaborating with the Artistic Director and staying “in touch” with current trends in the industry.
  • Connect with the company’s external Public Relations rep when required.
  • Availability to work flexible hours and produce content on a quick turnaround at key moments as identified in the season planning.
  • Bi-weekly check-in meetings with the General Manager and the Artistic Director.

QUALIFICATIONS

  • Strong language skills and copywriting experience.
  • At least 2 years experience working in marketing, PR or social media management.
  • Proficiency with Canva, Photoshop, Mailchimp. Can create GIFs
  • Experience liaising with graphic designers to create targeted content and marketing materials.
  • Experience organizing and sharing files through Google Drive.
  • Experience managing websites – basic proficiency with Squarespace is an asset.
  • Strong sense of visual aesthetics.
  • Experience with marketing for the theatre is a significant asset.
  • Experience with data analytics is an asset
  • Experience with excel and managing budgets
  • Experience with meta and ad buying/ ad management and data collection

APPLICATIONTo apply, please email your detailed resume and a cover letter in PDF form to Gerry Egan at no later than Monday, September 1, 2025 at 5:00pm. Please refer to “Marketing Manager” in the subject line. Interviews will start in the first week of September, 2025. The Coal Mine Theatre thanks all applicants in advance. Only those candidates selected for an interview will be contacted.The Coal Mine Theatre is an equal opportunity employer. We are committed to an inclusive and barrier-free recruitment, selection processes, and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require any accommodation during the hiring process, please email us confidentially at [email protected]

Expected salary

Location

Toronto, ON

Job date

Wed, 20 Aug 2025 23:15:26 GMT

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